About

Marketing analytics is my day job. I spend it close to the numbers a company already runs on: what shipped, what it cost, and whether the story we told about it still matches the warehouse on Monday.

Data Powerful is the longer version of the notes I post on X. I publish there at least a couple of times a day — a constraint, a failure, a thing that worked. When the idea needs an architecture and a rollout sequence, it lands here, where I can hand someone the whole argument and, when it helps, a short screen recording of the workflow.

The subject is enterprise AI adoption from the seat I actually sit in. Where an agent should sit relative to the systems you already trust, what it should be allowed to touch, and how the rollout stays reversible.